Revitalizing a brewer’s multichannel platform

An interactive virtual world designed to bring a US brewer’s brand to life away from its taproom locations.

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Windmill built GNB a virtual home for its beer lovers where they can experience the world of Great Notion, hear about and buy new beers and merchandise, and claim special offers. By solving puzzles, playing games, and “checking-in” cans and taproom visits, users earn points to unlock characters and level up in GNB’s “Timber Crew” customer program. 

The finished app bridges the physical and virtual worlds as well as Great Notion taprooms and the home. It gives the customer more ways to experience the company’s brand and offers the flexibility and convenience of beer deliveries (or collection, if desired). By giving the customer so many ways to engage with Great Notion, the app drives loyalty among fans of Great Notion and its beers. 

Device-Agnostic Experiences

Native-app-like quality delivered at speed by leveraging cross-platform app development—easy to code and maintain.

A (Virtual) World of Engagement

Rich engagement options: Complete your profile, select your favorite character, play games, earn points and badges, check-in cans and locations, and share images—all in-app.

Worldwide taproom

Get information about new products as soon as they are available, check drop details, save selected products in a want-list, and buy anywhere.

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Impact

The app provided Great Notion with a powerful and elevated brand differentiator.

With the app, Great Notion:

  • Created a fun and engaging virtual brand experience that resonated with its customers 
  • Built an engaged community of beer lovers 
  • Increased sales opportunities
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