The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to promote the Healthcare business unit’s digital innovation and design services and wellbeing ventures. This includes managing social media accounts, creating high-quality content, and tracking and measuring the success of marketing campaigns and conversion into leads generation. You will also work closely with the sales and marketing team to align your marketing efforts with the company’s overall sales goals.
Responsibilities:
-
Develop and execute digital marketing strategies to promote healthcare and pharma digital innovation and design products and services
-
Manage social media accounts to engage with target audiences and generate leads
-
Creating high-quality content that is informative and engaging and aligns with trends, needs and complexities of the sector.
-
Track and measure the success of marketing campaigns and report back to stakeholders
Qualifications:
-
3+ years of experience in digital marketing, social media marketing, and content development
-
Experience in health and wellness, healthcare and pharma/lifesciences digital innovation and design
-
Experience working in a start-up or growth environment
-
Strong analytical and reporting skills
-
Ability to measure and track the success of marketing campaigns